About Me
Strategic creative leader with 8+ years of experience shaping brand narratives and visual identities across FMCG, healthcare, personal care, and cosmetics. Expert in turning consumer insights into design-forward ideas, integrated campaigns, and immersive storytelling that elevate brand presence across digital and offline touchpoints.
HYGIENE KI AADAT
Influencer Marketing
Hygiene Ki Aadat: a community and insight-led influencer programme that took Pee Safe's Toilet Seat Sanitiser from "nice-to-have" to a habit worth building.
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CREATORS
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HYGIENE KI AADAT
Campaign
Management
Clean doesn’t mean sanitised. Toilet seats look clean, but germs from a single flush can travel up to 5ft. This campaign made the invisible visible and turned Toilet Seat Sanitiser from a nice-to-have into a daily essential.